My name is Mindy Arora, owner of Arora Marketing. I started my career working in London in advertising and marketing before re-training and working as a Business Studies teacher for 8 years. In 2011 I started working for my first client, CBPT, with a view to improving his message and general reach across the Lincoln area. From this small project the business has grown and I now look after clients across both B2B and B2C sectors. CBPT is still a client.
As well as helping start-ups, small and medium sized businesses ‘Be Better Online’ I am the Co-Chair of Navenby & Cliff Villages Business Network. This role allows me to work closely with local businesses for the benefit of our local community. I manage the social media presence of the group and, together with my co-chair Luke Daniels, established the first ‘Christmas in Navenby’ where we welcomed Red Arrow Pilot Mike Ling to turn on the lights and open our late night shopping event.
I have selected the Nomad Trust as my chosen charity for 2017 and raised £1700+ by taking part in their #SleepEasy17 event. You can read about my experience here.
In addition to sleeping rough, I am one of the sponsors of the Nomad Trust’s Knight, part of the Lincoln Knights’ Trail and celebrations for the 800th anniversary of the Battle of Lincoln. I recently brought the ‘Knight to Navenby’ and offered a Mini-Knights Trail for local residents. Find out more here.
My approach to business is rooted in being honest and being available. I like working with clients who care as much about their clients as I do mine. Communication between both parties is key for a fruitful and positive relationship.