Cook & Sleep

Cook & Sleep are a new business based in Navenby, serving the whole of Lincoln. They design, build and fit kitchens and bedrooms to suit all tastes.
cook sleep logo
Cook & Sleep Press Release

The Challenge

The client came to me with a clear need for help, they had the venue, idea and the infrastructure for their business but were struggling with names. They had previous experience of website builds so had clear parameters of what they wanted to avoid.

The challenge was to create a brand that represented the product in a market already fairly well served. The brand then needed to be launched which required a great deal of communication and tight deadlines.

The Strategy

Together we brain stormed ideas for names and I advised on what wouldn’t necessarily work from a search engine point of view. Once agreed, logo designs were mocked up, a final decision was made and Cook & Sleep came to life!

A teaser campaign was run on social media and press releases issued as appropriate.

Prior to the website going live a corporate video was created and uploaded to the site, this is was pushed out on social media after the launch event.

Arora Marketing continues to manage the social media regularly updating platforms, blogs and working on ideas for generating footfall via bespoke events.

The Result

“We engaged Arora Marketing very early on in a recent project we were working on. Mindy’s enthusiasm, fresh thinking, immediate knowledge & ideas of what we needed were second to none. She has organised all of our social media & a new website from scratch. I would have no reservations about recommending Arora Marketing to anyone”

Cook & Sleep – Navenby, Lincoln.