Urban Angels – Hair Design

Urban Angels Hair Design is an established and progressive salon based in Navenby, Lincoln. Owned and run by Vidal Sassoon trained Luke Daniels the salon serves clients in their locality as well as from further afield.

The Challenge

Luke came to me to discuss how we could give the brand a boost and a facelift. He was struggling with bringing all aspects of marketing together in the time he had and recognised that a cohesive approach was more desirable than an ad-hoc one.

The Strategy

We set about designing a new logo to bring the salon right up to date, this lay the foundations for a more modern looking website.

Social media work began soon after and this continues now across Facebook, Twitter and Instagram. Opportunities exist to connect with people regarding their trade (hair) as well as local events and community initiatives.

In the last 6 months the salon has itself undergone a facelift, this has been communicated via a corporate video and used across social media.

The Result


“I have used Arora marketing for nearly 2 years. They are now an integral part of my businesses. Arora marketing have linked all my social media, website together seamlessly, along with rebranding. Mindy is like an extra management team member, always being innovative with new ideas to take the businesses forward. We use Arora marketing a lot and sometimes very little which as a business is great to be flexible”  Luke Daniels – Urban Angels Hair Studio & Luke’s Barbershop